These are the campaigns guiding principles:
Making your hard earned cash work hard – the 95% guarantee
Whilst there are unavoidable costs involved in keeping your online donation secure, we guarantee that they’ll amount to no more than 5% of total donations.
And remember, if you are a UK tax payer we can boost your own donation by as much as a further 28% by claiming Gift Aid - making your donation go even further.
Transparency & Feedback
With our "open book" policy, we promise your donation will make a difference exactly where it’s needed.
We’ll be providing feedback via this website - not only on where funds are being spent, but also what the results have been.
Sustainable, grassroots projects
There are some fantastic community projects that are managed by people involved in the fight on a local level, and they’re already making a difference. And with more support, they could make an even bigger difference.
They focus on 'the next generation' - providing education, developing life skills, working on job creation and sexual health education.
No one wants to be dependant on hand-outs, and we’re making sure we choose projects that will be able to support themselves, a must for both long term sustainability and personal self esteem.
Initially, we’ll be concentrating on the area that has been hit the hardest - Sub-Saharan Africa.
But as the fund grows, we’ll grow. We’ve plans for projects in India, China, Russia and other areas
that are being devastated by HIV and AIDS.
An example of a project that will be supported is called WOMEN ON THE MOVE and will take place in South Africa.
WOMEN ON THE MOVE
In South Africa, four out of five HIV infections among 15-24 year olds are in women. Low self-esteem and a sense of disempowerment is a major factor in high risk behaviour, and until addressed, HIV will continue to hit women hard. Enabling young women to become assertive, future-focused and equipped to meet their life goals is therefore a real priority.
By 2010, Women on the Move aims to see a new generation
of South African women – motivated and assertive, able to participate fully and equally in social and economic life,
and free of HIV.
The project is a joint venture between the following grassroots charities in South Africa:
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