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The following organisations have joined together to develop and launch the
Your Finest Hour campaign.
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Global Business Coalition on HIV/AIDS (GBC)
The mission of the Global Business Coalition on HIV/AIDS (GBC) is to harness the power of the global business community to end the HIV and AIDS pandemic. The GBC is reaching out to its network of over 170 international companies to engage employees in Your Finest Hour. For more information, please visit the GBC website at www.businessfightsaids.org - the leading global resource of company AIDS programs and hub of information relevant to business concerned about AIDS. |
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Virgin Group
We are involved in planes, trains, finance, soft drinks, music, mobile phones, holidays, cars, wines, publishing, bridal wear - the lot! But what ties all our businesses together are the values of our brand and the attitude of our people. Fighting HIV and AIDS has been on the Virgin Group agenda since we launched Mates condoms back in the late 80’s. All the Virgin businesses are proud to be getting behind the Your Finest Hour Campaign to do whatever we can to help young people beat the HIV odds.
www.virgin.com
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Virgin Unite
Virgin Unite in an independent charitable body, that harnesses the
energy of Virgin's staff, combined with the brand, Richard and all our
other resources to try and make a difference on a global and local
level. Virgin Unite supports a network of grassroots charities around
the world and is also committed to helping stop the spread of HIV and
AIDS.
www.virgin.com/unite
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MTV
MTV has been involved in HIV and AIDS prevention and awareness messages ever since it launched 20 years ago, six weeks after the first HIV case was reported. MTV is the world's largest television network for young people. With more than 50% of new HIV infections occurring among young people between the ages of 15-25, MTV's core audience, MTV believes it has a role to play in making young people aware of HIV infection and prevention, in the hopes of curbing new infections. MTV leverages its multimedia strength to reach young people with crucial messages in a format that appeals to them.
www.mtv.co.uk |
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Staying Alive
MTV's global multimedia HIV and AIDS awareness and prevention campaign, Staying Alive, is the world's largest campaign intended for young people. Along with disseminating awareness and prevention information, Staying Alive challenges stigma and discrimination associated with HIV and AIDS, as well as empowering young people to protect themselves from infection. The campaign consists of documentaries, PSAs, youth forums, Web content, marketing initiatives and on-the-ground events.
www.staying-alive.org
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Booz Allen Hamilton
Booz Allen Hamilton has been at the forefront of management consulting for business and governments for 90 years. Booz Allen, a global leader in strategy and technology consulting, works with clients to deliver results that endure. They are committed to the development and implementation of critical global health initiatives around the world.
www.bah.com |
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Rainey, Kelly Campbell & Rolfe/Y&R
Rainey Kelly Campbell Roalfe/Y&R is a top ten London advertising agency producing award-winning campaigns for such premium brands as Land Rover, Jaguar, Marks & Spencer, Lloyds TSB, the Times/Sunday Times and much of the Virgin Group, including Virgin Atlantic, Virgin Mobile, Virgin Trains, Virgin Megastores and Virgin Money.
Responsible for naming and developing the campaign for “Your Finest Hour” initiative, RKCR/Y&R are proud to support this great cause.
www.rkcryr.com |
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Getty Images
Getty Images is the world’s leading imagery company, creating and providing the largest and most relevant collection of still and moving images to communication professionals around the globe. From sports and news photography to archival and contemporary imagery, Getty Images’ products are found each day in newspapers, magazines, advertising, films, television, books and web sites. Getty Images is a member of the Global Business Coalition on HIV/AIDS.
www.gettyimages.com |
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Conchango
Conchango are pleased to be helping out by supplying services, consultancy and generally getting roped in on this campaign. After 13 years of delivering enterprise solutions for blue chip clients for money… it makes a refreshing change!
www.conchango.com
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Justgiving
As the UK’s leading provider of online fundraising services, Justgiving is privileged to support and contribute to the campaign to fight HIV/AIDS, the world’s biggest health threat. Donors can make one-off or regular donations quickly and tax-efficiently and our unique technology also enables supporters to build fundraising pages online.
www.justgiving.com
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